Create a legit yoga business you’ll love

Ready to go from confused to confident?

Does this sound familiar?

  • As a newer yoga teacher, you feel overwhelmed and don’t know where to start with your business

  • You feel stuck and unsatisfied in your current “career,” wondering when you can quit your 9-to-5.

  • Support and guidance are missing when it comes to running your business.

  • Your website is M.I.A. You struggle with taking up space.

  • Standing out on social media and email feels impossible.

  • You to want to create a business you’ll love and stop teaching “on the side.”

  • Feel excited and ready to learn new skills and invest in yourself.

You’ve come to the right place.

Yoga Business Fundamentals is a self-paced interactive and video-based training program that teaches you to brand, build and grow your yoga business with:

  • On demand video lessons

  • Practical workbooks

  • Editable templates

  • Bonus masterclasses

Curious if this program is right for you?

You will learn how to:

  • Develop your unique brand to stand out

  • Price and create your offerings based on your niche

  • Build and manage a website and booking platform

  • Become visible and reach the right audience

  • Diversify your revenue streams for consistent income

  • Overcome mindset barriers like “it’s all been done before” and “who am I to offer this”

    Ready to build a legit yoga business you’ll love?

Yoga Business Fundamentals Outline

You’ll learn practical skills each week that you can start implementing right away:

Build

  • When you know your why, you know your way. According to Simon Sinek, your why is ”The compelling higher purpose that inspires us and acts as the source of all we do.”

    Understanding that you are not for everyone is the first step in understanding who you are truly for. Who is your audience? Who are the people you want to connect with and service? Who can benefit from your light the most? Finding your niche helps you communicate better, develop lasting connections and build a unique offering.

  • Gain a comprehensive understanding of how to structure your yoga biz offerings and set appropriate pricing. This module delves into the art of creating packages and classes that cater to your niche. Identify your unique value proposition and develop pricing strategies that reflect the value of your services while remaining competitive in the market. By the end of this module, you will have developed your unique business plan and feel confident to put it into action.

  • Learn how to not be afraid of creating a niche or make money from your passion. Overcome feeling scared that, "it's all already being done". Flex your patience and perseverance muscles.

Brand

  • We will teach you how to create a unique brand beyond just a logo (although we help with that too) so you have a cohesive look, feel and strategy.

    Plus learn how to plan a website to help your light shine.

  • A website is essential for building your business. We’ll take you through the step by step process to get your website up and running.

  • Canva is going to become your new best friend. We’ll teach you the tricks of the trade and how to create templates to streamline your content creation process.

  • No one knows your own unique voice like you do. You’ll learn how to create content pillars, craft copy that connects and use tools like ChatGPT to make your life easier.

  • To brand and grow your business, you have to get comfortable being visible. Explore how to show up authentically in a way that energises you. This is about being magnetic to your audience and knowing that what you have to say matters to them.

Grow

  • Establishing processes that are customer-centric and efficient for you is crucial for your biz. Learn the skills needed to seamlessly manage student enrolment and payment collection. Create enrolment materials, set up the tech to save you and your students time. Explore automation and integration of user-friendly online platforms to streamline your sales process, create positive first impressions, and establish lasting relationships with your students from day one.

  • Email marketing consistently delivers one of the highest returns on your time. Build a community that you own away from changes in social algorithms. We will teach you how to build a list, create campaigns that connect and deliver leads and sales in your sleep using email marketing automation.

    And once we’re done, it’s time to celebrate your success!

  • Harness the power of social media platforms as effective tools for building a strong online presence and engaging with your target audience. This module offers a comprehensive guide on how to set up and create a tailored social media strategy. Learn to identify the most suitable platforms for your unique brand and audience. Develop skills in planning, scheduling, and automating posts to maintain a consistent online presence. By the end of this module, you will possess the knowledge and tools to expand your reach and cultivate a dedicated online community.

  • This module is all about bolstering you up to own your worth. Create boundaries around payments and over giving, which is essential for sustainability of your business. Remember that you’re doing people a service, and not bothering them by staying in touch. You’re bound to encounter rejection in your business, and this doesn’t mean what you have to offer isn’t valuable. Learn frameworks to use rejection as opportunities to refine and grow.

Meet the Raia Collective Founders

  • Co-Founder of Lennox Yoga, Editor of WellBeing Yoga Magazine, E-RYT 500 & Yoga Medicine Therapeutic Specialist, Creative Director

    Drawing on a decade of experience teaching yoga, Dana weaves together intelligent anatomical sequencing and philosophical wisdom to create a three-dimensional focus on health and wellness. Her hope for you is that you feel peaceful, safe, and loved through the practice of yoga. As a teacher trainer, she has helped 400 people become yoga teachers and personally mentored over 100 new yoga teachers.

    With over 20 years of experience as a graphic designer, she has created global yoga brands for Yoga Medicine (Tiffany Cruikshank), Creature Yoga (Bess Prescott and Tahl Rinsky), Ashley Turner, and Sianna Sherman. She has worked with countless wellness entrepreneurs to create brands that inspire and convert.

    Dana is beyond excited to bring her two passions together - yoga and branding - into Raia Collective.

  • Founder + Digital Growth Consultant, Coach, Mentor, Teacher, Founder Sustainable Growth Co.

    Tara is a Digital Growth Consultant, Teacher and Mentor who teaches teams how to plan, implement and manage the right (simple) digital solutions for sustainable growth.

    With over 18 years of digital marketing experience, Tara has trained over 1,000 marketers and small business owners, helping them to translate digital jargon, navigate technology and teach the skills to confidently run their business and marketing.

Special Introductory Pricing

Limited time only

$99 USD

(Valued at USD $500)

  • Learn how to build, brand and grow your business

  • Library of self-paced online videos and activities

  • Workbook and practical templates

  • Bonus masterclasses

Frequently Asked Questions

  • The prerecorded lessons require between two to three hours per week. Allow another hour or two for activities and to implement.

  • This is a self-paced online course. If you would like to be part of our vibrant community, you can join our well community with weekly group coaching, monthly masterclass and more.

    If you would like individual consultation with either of us that can be scheduled outside of the course itself.

  • No! The online modules are easy to follow. You just need a computer and Internet access

  • The videos are not downloadable. You will need a reliable internet connection to stream the course content. We provide PDFs and templates that you can download and keep forever.

  • It may be! The Yoga Business fundamentals course is tailored to yoga teachers but the concepts and techniques can be applied for any movement or mindfulness business.

  • Due to the digital nature of this course, there are no refunds. For exceptional life circumstances, deferrals are granted at our discretion. You can always email us to discuss by emailing hello@raiacollective.com.

Imagine if you could…

1

Learn from successful business owners who’ve been there and done that.

2

Find the freedom you’re craving. Stop scavenging to find classes. Finally quit your 9 - 5.

3

Stop feeling like an imposter. Feel lit up helping people while doing what you love.

Start building a legit yoga business you’ll love