About Raia Collective

Raia = Ray (latin), Friend (Hebrew name)

We’re on a mission to help wellness instructors create a seamless blend of purpose and prosperity.

We met a decade ago in a Sydney yoga studio where Tara was one of Dana’s very first students. What started off as a student-teacher relationship blossomed into a deep friendship as we embraced motherhood at the same time.

Over the years and many coffees later, we discovered that we shared a similar purpose - to create an impact in the world by helping wellness instructors navigate the business side of their profession.

Drawing from our extensive careers in yoga, design, brand branding, and digital marketing, we’ve established Raia Collective as a platform not only for online education but also to build a glowing community. Our driving force is simple yet profound - to spread more light in the world by ensuring your passion continues to burn bright.

Meet the Raia Collective Founders

  • Co-Founder of Lennox Yoga, Editor of WellBeing Yoga Magazine, E-RYT 500 & Yoga Medicine Therapeutic Specialist, Creative Director

    Drawing on a decade of experience teaching yoga, Dana weaves together intelligent anatomical sequencing and philosophical wisdom to create a three-dimensional focus on health and wellness. Her hope for you is that you feel peaceful, safe, and loved through the practice of yoga. As a teacher trainer, she has helped 400 people become yoga teachers and personally mentored over 100 new yoga teachers.

    With over 20 years of experience as a graphic designer, she has created global yoga brands for Yoga Medicine (Tiffany Cruikshank), Creature Yoga (Bess Prescott and Tahl Rinsky), Ashley Turner, and Sianna Sherman. She has worked with countless wellness entrepreneurs to create brands that inspire and convert.

    Dana is beyond excited to bring her two passions together - yoga and branding - into Raia Collective.

  • Founder + Digital Growth Consultant, Coach, Mentor, Teacher, Founder Sustainable Growth Co.

    Tara is a Digital Growth Consultant, Teacher and Mentor who teaches teams how to plan, implement and manage the right (simple) digital solutions for sustainable growth.

    With over 18 years of digital marketing experience, Tara has trained over 1,000 marketers and small business owners, helping them to translate digital jargon, navigate technology and teach the skills to confidently run their business and marketing.